Dr. Annegret Haffa, Dr. Horst Höfflin and Sebastian Pauls jointly manage Dr. Haffa & Partner.

Dr. Annegret Haffa

Annegret_HaffaDr. Annegret Haffa is one of the founders and a managing partner of Dr. Haffa & Partner.
She specializes in business-to-business communications (B2B PR and B2B marketing) and international PR. She is a board member of the Bavarian chapter of the DPRG (German Public Relations Association) and lectures at the Bavarian Akademie der Werbung (Academy of Advertising) and Ludwig-Maximilians-Universität (LMU Munich).
Background: studied politics, history, and German studies, earned a doctorate in international politics
Outside of work: opera, classical music, Latin America, and my Guzzi


Dr. Horst Höfflin

Haffateam 8Dr. Horst Höfflin is one of the founders and a managing partner of Dr. Haffa & Partner. He focuses on strategic communications consulting, communications process management, and social media. He is a member of the AK Medien working group of the Chamber of Commerce and Industry for Munich and Upper Bavaria.
Background: studied mechanical engineering, German studies, history, and politics, earned a doctoral degree in linguistics. Editor of various IT journals
Outside of work: reading biographies, cooking, and classic motorcycles


Sebastian Pauls

Sebastian_PaulsSebastian Pauls is an authorized signatory and managing partner of Dr. Haffa & Partner. He is a B2B communications expert for software companies and service providers. His specializations include content strategy and corporate publishing.
Background: a journalist with over 15 years of experience in technology communications; a literary scholar and political scientist
Outside of work: cooking, literature, sailing