Topics and markets

Customers, markets, and expertise

During the agency's 35-year history, Dr. Haffa & Partner has worked for over 100 IT and technology companies. There's practically no target market we have not worked in at some point for a customer. As an owner-operated agency with low employee turnover, we have kept our experience from all of these domains within our organization, which lets us draw upon it at any time.

The topics and technologies of our customers

Communications and PR for B2B tech firms from a wide range of industries. Below is a list of our knowledge across numerous B2B technology domains.

Software

  • Enterprise software
  • ERP
  • SAP
  • Procurement software
  • Controlling and financial software
  • Analytics, business intelligence
  • Artificial intelligence (AI)
  • Construction software
  • Building information management (BIM)
  • PHP
  • Content management
  • Infrastructure and engineering software
  • Online learning
  • Middleware and connectivity
  • IT security software
  • Project management software
  • Output management software
  • Building automation and building services and engineering
  • Personnel management

IT services, consulting, services

  • IT services, IT consulting
  • IT security consulting
  • Managed cloud services
  • IT infrastructure services
  • Software development and applications development
  • Cybersecurity and network management
  • Integrated management systems
  • Certification, audit systems
  • Cloud computing
  • Microsoft Consulting, Managed Microsoft Services

IT hardware

  • Storage systems
  • Uninterruptible power supplies (UPS)
  • PCs, laptops, monitors, and printers
  • Mainframes
  • Measurement and control engineering
  • Quantum computing

Green technologies

  • Solar modules
  • Energy storage systems
  • Solar energy projects
  • Pump systems

Industrial

  • Building technology
  • Automation
  • Industry 4.0, the industrial internet of things (IIoT)

Consumer technologies

  • Household robots, robotic lawnmowers
  • Consumer storage, SSDs
  • Energy storage
  • Mobile phones

Our expertise in our customers’ target markets

To provide successful communications and PR for B2B technology companies, we make sure we understand how your target markets work. Here is a selection of B2B target markets in which we have helped our customers to make an outstanding impression.

  • Automotive
  • Energy and environment
  • Education
  • Human resources
  • Banking/finance/insurance (financial services)
  • Industry/manufacturing
  • Public sector
  • Pharmaceuticals/healthcare
  • Food and beverages industry
  • Shipping/transportation/logistics/infrastructure
  • Technology, telecommunications, and IT
  • Engineering and construction
  • Hospitality/hotels/tourism
  • Commerce/distribution and e-commerce
  • Home builders
  • Advertising/marketing
  • Midsize companies/SME
  • Enterprises/multinational corporations

Here are a few of the many customers we’ve worked with:

Rohde&Schwarz
BlueCoat
EATON
PSI
fujitsu
Avi Networks
Trinasolar
bintec elmeg
WürthPhoenix
Seagate
collaboration factory
AMDAHL
Zend
mastervolt
Europäische Kommision
f5
exact
softconcis
ConSol
scandio
Evonik
Bentley
art of defence
FrontRange
Seculution
eca international
analytica
TPG
Six
Mindlab
Boole
basware
FAHR-ZEIT
AKI
CHG
Panaya
Endava
FutureE
televersa
SanData
world-of-health-himss
NorCom
Rapid Link
SeCa
Sofistik