---
title: Themen & Märkte
description: We could talk more about the way we work. But first we’d like to show you.
---

# Topics and markets

## Customers, markets, and expertise

During the agency's 35-year history, Dr. Haffa & Partner has worked for over 100 IT and technology companies. There's practically no target market we have not worked in at some point for a customer. As an owner-operated agency with low employee turnover, we have kept our experience from all of these domains within our organization, which lets us draw upon it at any time.

## The topics and technologies of our customers

Communications and PR for B2B tech firms from a wide range of industries. Below is a list of our knowledge across numerous B2B technology domains.

### Software

- Enterprise software
- ERP
- SAP
- Procurement software
- Controlling and financial software
- Analytics, business intelligence
- Artificial intelligence (AI)
- Construction software
- Building information management (BIM)
- PHP

- Content management
- Infrastructure and engineering software
- Online learning
- Middleware and connectivity
- IT security software
- Project management software
- Output management software
- Building automation and building services and engineering
- Personnel management

### IT services, consulting, services

- IT services, IT consulting
- IT security consulting
- Managed cloud services
- IT infrastructure services
- Software development and applications development

- Cybersecurity and network management
- Integrated management systems
- Certification, audit systems
- Cloud computing
- Microsoft Consulting, Managed Microsoft Services

### IT hardware

- Storage systems
- Uninterruptible power supplies (UPS)
- PCs, laptops, monitors, and printers

- Mainframes
- Measurement and control engineering
- Quantum computing

### Green technologies

- Solar modules
- Energy storage systems

- Solar energy projects
- Pump systems

### Industrial

- Building technology
- Automation
- Industry 4.0, the industrial internet of things (IIoT)

### Consumer technologies

- Household robots, robotic lawnmowers
- Consumer storage, SSDs
- Energy storage
- Mobile phones

## Our expertise in our customers’ target markets

To provide successful communications and PR for B2B technology companies, we make sure we understand how your target markets work. Here is a selection of B2B target markets in which we have helped our customers to make an outstanding impression.

- Automotive
- Energy and environment
- Education
- Human resources
- Banking/finance/insurance (financial services)
- Industry/manufacturing
- Public sector
- Pharmaceuticals/healthcare
- Food and beverages industry

- Shipping/transportation/logistics/infrastructure
- Technology, telecommunications, and IT
- Engineering and construction
- Hospitality/hotels/tourism
- Commerce/distribution and e-commerce
- Home builders
- Advertising/marketing
- Midsize companies/SME
- Enterprises/multinational corporations

## Here are a few of the many customers we’ve worked with:

![Rohde&Schwarz](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Rohde%26Schwarz-quadrat.jpg)

![BlueCoat](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/BlueCoat-quadrat.jpg)

![EATON](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/EATON-quadrat.jpg)

![PSI](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/PSI-quadrat.jpg)

![fujitsu](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/fujitsu.jpg)

![Avi Networks](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Avi_logo_150_wei%C3%9F.jpg)

![Trinasolar](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Trinasolar-quadrat.jpg)

![bintec elmeg](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/bintec%20elmeg-quadrat.jpg)

![WürthPhoenix](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Wuerth_Phoenix.jpg)

![Seagate](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Seagate.jpg)

![collaboration factory](https://www.haffapartner.de/hubfs/Logos_aktuelle%20Kunden/collaboration%20factory-quadrat.jpg)

![AMDAHL](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/amdahl-quadrat.jpg)

![Zend-quadrat](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Zend-quadrat.jpg)

![mastervolt](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/mastervolt-quadrat.jpg)

![Europäische Kommision](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Europ%C3%A4ische%20Kommision-quadrat.jpg)

![f5](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/f5-quadrat.jpg)

![exact](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/exact.jpg)

![softconcis](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/softconcis-quadrat.jpg)

![ConSol](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/ConSol-quadrat.jpg)

![scandio](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/scandio-quadrat.jpg)

![Evonik](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Evonik-quadrat.jpg)

![Bentley](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Bentley-quadrat.jpg)

![art of defence](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/art_of_defence-quadrat.jpg)

![FrontRange](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/frontrange-quadrat.jpg)

![Seculution](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Seculution-quadrat.jpg)

![eca international](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/eca-quadrat.jpg)

![analytica](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/analytica-quadrat.jpg)

![TPG](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/TPG-quadrat.jpg)

![Six](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Six-quadrat.jpg)

![Mindlab](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Mindlab-quadrat.jpg)

![Boole](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Boole-quadrat.jpg)

![basware](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/basware-quadrat.jpg)

![FAHR-ZEIT](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/FAHR-ZEIT-quadrat.jpg)

![AKI](https://www.haffapartner.de/hs-fs/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/aki-quadrat.jpg?width=150&height=150&name=aki-quadrat.jpg)

![CHG](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/CHG-quadrat.jpg)

![Panaya](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Panaya-quadrat.jpg)

![Endava](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Endava-quadrat.jpg)

![FutureE](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/FutureE-quadrat.jpg)

![televersa](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/televersa-quadrat.jpg)

![SanData](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/SanData-quadrat.jpg)

![world-of-health-himss](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/world-of-health-himss-quadrat.jpg)

![NorCom](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/NorCom-quadrat.jpg)

![Rapid Link](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Rapid%20Link.jpg)

![SeCa](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/SeCa-quadrat.jpg)

![Sofistik](https://www.haffapartner.de/hubfs/Logos_Themen%20und%20M%C3%A4rkte_ehemals_Referenzen/Sofistik-quadrat.jpg)