Sebastian Pauls is a managing partner at Dr. Haffa & Partner. His expertise revolves around B2B communications for software companies and service providers with a focus on integrated communications and content strategy. He’s a member of the Deutsche Public Relations Gesellschaft (German Public Relations Association) and the Marketing Club München.
Background: Journalist with over 20 years of experience in IT and technology communications and a background in literary studies and political science
Outside of work: Cooking, literature, and sailing
Dr. Annegret Haffa
Dr. Annegret Haffa is a founder and managing partner at Dr. Haffa & Partner.
She specializes in business-to-business communications (PR and marketing) as well as international PR. She is the vice chair of the board of the German Public Relations Association’s Bavaria chapter and a member of Die Familienunternehmer e.V.
Background: Studied politics, history, and German studies before earning her doctoral degree in international politics
Outside of work: Opera, classical music, Latin America, and her Moto Guzzi
Dr. Horst Höfflin
Dr. Horst Höfflin is a founder und managing partner at Dr. Haffa & Partner. He supports the management team as a strategic advisor but is not involved in daily operations. He is a member of the Media working group of the IHK for Munich and Upper Bavaria.
Background: Studied mechanical engineering, German studies, history, and politics, attaining a doctoral degree in linguistics; editor of several IT journals
Outside of work: Biographies, cooking, and classic motorcycles and cars