We make companies visible — for the right target groups, on the right channels, at the right times. We advise you and select the appropriate tools. We then execute those plans and ensure transparency by monitoring your success.
Strategy consulting: positioning, reputation management, and advising for the execution phase
Communications consulting: ensuring the right messages reach your target groups.
Traditional media relations work: strategy, execution, monitoring success
Content marketing: preparing new and existing content from different sources for cross-channel use
Reference programs: from the interview to the finished brochure
HR communications: publicity work to support your search for new recruits and strengthen your employer branding.
Web copy: consulting and execution
Corporate publishing: customer magazines, newsletters
Lead generation campaigns: content creation and organization
Inbound marketing: attracting prospective customers on the web with relevant content
Social selling: concepts and execution across social media platforms
We map out customized routes that take our clients to their communications objectives efficiently. And we do it by employing the experience we’ve gained in over 30 years of professional communications in the fields of IT and technology including nearly every vertical. Trusted building blocks ensure efficiency and success. Press release? Technical article? Newsletter? Public presentation? Social media, or blogger relations? We are equally at home across the entire spectrum of both conventional and leading-edge communications tools — allowing us to develop the perfect media blend for every communications need.
We help you align your corporate communications, PR, and marketing so that you make a consistent and coherant impression while improving your position in the market. The synergies our approach creates bring many benefits, including economic ones.
Dr. Haffa & Partner – Your PR agency in Munich, the German IT and high-tech city.