Website consulting - for more success in the online channel

Dr. Haffa & Partner is your partner for professional website development. No matter if you're creating a new site from scratch or relaunching - we provide one-stop consulting and technical implementation.

• convincing content
• user-friendly structure
• search-engine-optimized code

First the content - then the layout

Our consulting revolves around content because the mantra "content is king" applies equally to both users and search engines.

That's why we make defining and formulating consistent messages the centrepiece of all your communications activities. How does that benefit you? Together, we'll generate core statements about your company and products. We'll develop a line of reasoning for customers based on your unique selling proposition. You'll have a solid foundation for all your communications activities - no matter whether you're using the internet (websites and newsletters) or print media such as company brochures, product flyers, and customer magazines.

Based on your messages, we draft a user-friendly navigation structure. The objective is to provide easily digestible information - both for readers in a hurry and site visitors interested in learning more.

Having clear messages and a navigation structure will enable you to brief the graphic designer on precisely what you need. You'll get the layout that best fits your messages much faster and with much less back-and-forth.

The strategic approach in a nutshell

1. Define your messages
2. Create a navigation structure
3. Provide the graphic designer a precise briefing on 1. and 2.

Experience shows that our approach considerably reduces the effort involved in coordination, saving you time and money. Best of all, the completed website will be more meaningful and informative.

An overview of our services

1. Defining and formulating core messages: getting to the point, who you are, what you have to offer to which target groups, and why you are better than your competition
2. Creating a navigation structure that maximizes usability
3. Content for the start page and the individual menu items - concise, succinct, search-engine-optimized
4. Consulting on layout and design: selecting a professional and managing the entire briefing and coordination process if needed
5. Technical implementation and rollout: correct rendering in all browsers and the foundation for search engine optimization

Barbara Schieche manages our Website Consulting business unit. The technical implementation is handled by 7-it, an experienced IT service provider with considerable expertise in building websites specially optimized to meet search engine requirements.

You'll find more information on the website optimization service on 7-it's website.